Search Engine Optimization

The search engine industry is an ever-changing entity that is constantly updating its algorithms to provide quicker and more relevant searches. With the exception of the search engine companies, no one has complete and total control over the outcome of website positions; therefore Spyder Tech has deemed it irresponsible to guarantee exact positions, top positions or time to inclusion for any keyword(s) or keyword term(s).

Ninety-nine percent of the time however we accomplish the goal of getting our clients to the 1st page listings in all the major engines by a certain timeframe. We do guarantee however that the website optimization specialist that is assigned to you will provide, to the absolute best of his/her abilities, full website optimization and search engine promotion to help attain increased website traffic and top search engine positions.

There are two types of search engines: Search Engine Directories and Search Engine Spiders. Each search engine (regardless of whether it is a spider or a directory) uses unique criteria for "ranking" websites.

Search Engine Directories

Search Engine Directories rely on humans to gauge web page relevancy and search engine placement. Human editors review each website and rank them according to a set of guidelines such as website content, website functionality, and design professionalism. Yahoo! and the Open Directory Project, DMOZ are the most popular Directory Driven Search Engines.

Spiders / Robots / Crawlers

Spider driven search engines use "robots" to spider websites across the Internet. Robots "crawl" each website and "score" pages based on relevancy. Some engines score the index page while others score individual web pages. A website's score or placement within a spider driven search engine is derived from hundreds of variables such as, link popularity, click popularity, keyword density, website themes and more.

Earning Top 10 Search Engine Placement is complex and highly competitive for three reasons:

• The variety and complexity of search engine's "ranking" algorithms
• Search Engines constantly modify "page ranking criterions"
• Increasing competition on the web

We Target The Major Search Engines and Portals Below:

• Google
• Yahoo
• MSN
• BING
• AOL
• Ask Jeeves
• Lycos
• Hot Bot