Keyword Research

Keywords are the most important part of optimizing your website. They are the basis by which you write the copy for your site, they control what search terms are relavent to your site, and they should always be focused around your target audience.

Spyder Tech can help you capitalize on the best keywords for the content on your site. Two things we focus on when researching keywords for your website are keyword density and keyword difficulty.

Keyword density is a combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a web page. The more times the keyword appears in relation to the total number of on page words, the greater the overall keyword density. The more times that other words appear, the lower the proportion of keywords, resulting in a lighter keyword density.

Keyword difficulty refers to how difficult it would be to rank for specific keywords or keyword phrases. Knowing the keyword difficulty will help us to plan out the work process, when starting a new website or targeting a new keyword or key phrases.